Footwear brand Dr. Martens has announced an update to its global leadership team.

Carla Murphy will be joining in July as Chief Brand Officer. Carla will be responsible for driving the brand strategy, vision and creative direction, and will oversee the global product, marketing, and sustainability teams. She will report to the CEO, Ije Nwokorie, who was previously CBO.

Carla will lead a world-class team, recently strengthened with brilliant senior executives across creative direction, product design, category management and marketing.

Carla is coming to Dr Martens from adidas AG, where she was Global Senior Vice President / General Manager for adidas Outdoor, based in adidas HQ. 

Carla has over 20 years of brand-building and enterprise management experience, and she brings deep expertise from multiple industries, channels and categories across lifestyle and performance footwear and apparel.