Brandwave has been appointed as the lead UK PR agency for Italian outdoor footwear and apparel brand DOLOMITE.

Founded in 1897, Dolomite equipped the first Italian ascent of K2 in 1954 and produces footwear and apparel combining technical performance with Italian design.

Brandwave will lead Dolomite's UK press office, developing a PR strategy to increase brand awareness across outdoor and lifestyle markets. The programme will include earned media, influencer partnerships, trade communications, product seeding and brand activations.