Ketchum has been appointed to represent iconic Italian brand Dolmio and pioneering food waste app Too Good To Go. This follows on from the huge UK Danone win in 2022, further cementing the agency’s impressive food credentials which also include pasta chain Vapiano. The division is part of the agency’s burgeoning Brand community and is headed up by Deputy MD Rachel Rix, who is overseeing this growth; current campaigns include a Pop-Up Touring Bolognese van for Dolmio (Bolognese Garlic Bread anyone?) and culture-first press office for Too Good to Go, educating the UK on the most delicious of ways to tackle food waste.