Digital lifestyle platform Eliza has now launched. A new fashion, beauty and lifestyle brand, inspiring women who want to make smarter choices when shopping online.

The team at Eliza is made up of editor Joanna Bridger, fashion editor Krissy Turner, beauty editor Rebecca Fearn, social media lead Georgia Shepheard, and for publishing enquiries, Natasha Mcnamara.

Eliza’s content series that includesDupe of the week, If you only have £30 and Eliza Explains, demystify the often overwhelming and exclusive world of fashion and beauty.

Eliza is set up to create a huge variety of content that best-suits the platform it is on. The team have heavily invested in video production for their social channels and in beautifully designed, long-form content to enhance shopping experiences on the website.