Diet Coke has unveiled actor and model Jamie Dornan as its new brand ambassador. Jamie will bring his own unique aesthetic, passions, style and personality and build on Diet Coke’s legacy of partnering with some of the world’s leading talent.

Jamie will use Diet Coke as a platform to inspire generations, by bringing to life the new Diet Coke ‘This Is My Taste’ campaign, which will go live in October.

For more information, visit coca-cola.com.