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Diesel unveils Steve Aoki as watch Ambassador

Date Posted: Friday 10th August 2018

Diesel announces partnership with Steve Aoki

Luxury fashion brand Diesel has unveiled DJ/producer, Steve Aoki as its new watch Ambassador. Steve will be the face of the brand's first transparency watch collection, Blue Transparency, available AW18. Drawn from the indigo colour of jeans, Blue Transparency pays homage to Diesel's denim culture. 

Steve comments, 'I like to challenge the construct of time. I have to manage, maximize and master my days, and that's why I connect well with Diesel watches.'

Diesel's 2018 watch campaign featuring Steve was shot by French photographer and publisher Philippe Jarrigeon and styled by Justin Lynn. 

The new Diesel Blue Transparency watches are now available to buy in select stores and online from

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