DIESEL has announced the launch of HYPEROOM, a digital platform and exhibition space conceived by its parent company OTB. The new space will facilitate efficient fashion buying in a new digital space. HYPEROOM has been created to introduce immersive and emotional engagements with buyers and vendors - to minimise the fact that exchanges will now occur in a non-physical space, the order-taking process has been ultra-streamlined.

Every brand of OTB will exist within HYPEROOM, retaining its own style, personality and values through a customized section of the platform. Starting from the existing space of Milan showroom, Diesel’s virtual space has been digitalized and all the rooms are crafted to reflect the collection moods, highlighting all drops and key looks.