SANE Communications has been appointed EMEA communications agency for Dickies Footwear, following the workwear brand's new footwear partnership with Overland Shoes.

The inaugural footwear collection, designed for the fashion and lifestyle market, incorporates ranges for both men and women. The lifestyle collection combines utility styling with everyday wearability.

The collection is scheduled to launch in Spring/Summer 2027 and will be premiered at the agency's SS27 press previews in November.