Date Posted: Wednesday 11th October 2017
DIARY directory recently caught up with London-based TV/Radio Presenter and lifestyle influencer Olivia Cox. Her career began serving in the British Army, before moving into journalism to write beauty and style pages for Marie Claire. A love of performing infront of the camera landed Olivia her first hosting role for Entertainment Wise, and she has since filmed for channels including Sky Sports, E4, ITV and Sky Travel. Since launching her namesake blog, Olivia has partnered with a series of brands and is a leading influencer within beauty, fashion, fitness and travel. Olivia’s passion is running and skiing, having successfully competed at both whilst in the Army. Her dream is to host an adventure travel or sports show, and is passionate about blurring the divide between fashion and fitness.
|Date of Birth:||10/04/1988|
|Country of residence:||London, UK|
|Biggest Readership Locations:||London, Cheshire, USA|
|3 main areas of focus:||Fitness, Travel, Beauty|
|Skin tone/type:||Dry and naturally pale but generally fake tanned.|
|Hair type:||Thick, dry|
|Height:||5 ft 4|
You previously served in the army, how did you make the transition from that to blogging?
I joined the army because I got told I'd get paid to go skiing and I love skiing, so it was never really a career choice as such. So once I'd had enough of that, I wanted to experience something totally different. One of my last postings was assisting the Lord Lieutenant of Devon in organising a visit of HM The Queen to Exeter, and Buckingham Palace offered me an internship once I'd graduated. I loved the PR side, so ended up interning for agencies and brands before making the leap into journalism to work for Marie Claire. There were surprisingly large numbers of transferable skills between the army and fashion - schedule planning, lateral thinking, problem solving.. I think I was a pretty good intern, actually!
What advice/top tips would you give PRs looking to promote their clients through your blog? Do you have any pet PR peeves?
I think the traditional PR/publisher relationship is changing, and it's important that this is remembered on both sides. Expecting influencers to work for free is annoying and shows a lack of respect. Many of us have worked for free in the past to get where we are, but what we have built is a valuable tool which has a monetary value. What's even worse, though, is when a brand claims different budgets to different influencers - remember we do talk to each other occasionally and it can be really insulting.
Olivia Cox in 'Media Contacts'
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