Date Posted: Monday 21st October 2019
DIARY directory hosted its second event on 17 October, focused on the topic of the moment, influencer marketing. Held at Home House’s newest venue, Home Grown private members club, we were delighted to welcome more than 70 guests from L’Oréal, ghd, CHANEL, Charlotte Tilbury, Estée Lauder Companies, Shiseido Group, Coty, Elemis, Dyson, Birchbox, Revlon, DECIEM, The Communications Store, and more. The event was hosted in partnership with expert digital & e-commerce agency, Matter of Form.
The panel left to right: Nadine Baggott, Rachel Clay, Keshia East, Georgie Billingham
Holly Buckley, director and editor at DIARY directory, kick-started the evening before Matter of Form’s Head of Social Media & Influencer Marketing, Rachel Clay gave a thought-provoking presentation. Rachel shared her knowledge of curating a successful and effective influencer strategy with the audience.
Keshia East, beauty blogger and TV presenter, Nadine Baggott, journalist and TV Presenter, and Georgie Billingham, independent beauty communications, then took to the stage for an hour-long discussion, where they shared their advice and love for the influencer industry. Explaining how they prefer to work across campaigns, the projects they have been most proud of, and the brands that inspire them on social media, the audience was treated to real insight from each panelists' personal experience.
The evening explored the evolution of influencer marketing. Rachel led a discussion about the following topics:
We’d like to thank all those who came along and really hope you found it interesting. Please don’t hesitate to share any feedback with us. Please email Holly Buckley.
Georgie Billingham in 'Freelancers'
The DIARY directory platform provides fashion, beauty and lifestyle industry news, interviews, dates, vacancies and contacts. Our huge database of contacts includes thousands of digital influencers, media titles (UK and overseas) and their editorial teams, freelance journalists and creatives, PRs and brands and representative agencies. Live and sortable social media stats for entries allow comparative analysis and insight within filtered sections, plus additional engagement metrics for industryINFLUENCERS.
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