Katie Lynch has been promoted from Senior Manager, Digital Activation to Manager, Social & Influencers, Vodka at alcoholic beverage company Diageo.

In her new role, Katie will cover the vodka category as part of a new team, working across a new set of brands and building the team. She will also work in the influencer space, drawing on her experience on Diageo's in-house paid social team.

Katie is based in New York.