Desire Holding SA, through its Italian subsidiary DESIRE FRAGRANCES, has announced the acquisition of Sergio Soldano, signalling the international perfume and beauty conglomerate’s intention to revive the Italian fashion and accessories brand. The acquisition marks a major development for Desire Holding Group with subsidiaries in the USA, Netherlands, and Italy, as the firm expands its scope with a new Luxury Division.

The new Luxury Division will lead the charge to build brand awareness, increase market share, and continue the company’s sustained record of year-over-year growth. As the new Sergio Soldano brand owners, possessing full production and licensing rights, Desire Holding SA affirms the group’s growth trajectory and intention to re-establish Sergio Soldano as a household name.

Desire Holding Group is set to reveal further development and market positioning plans within the coming weeks, including an official Creative Director selection.