Dennis Publishing has announced the launch of Coach, a free weekly health and fitness magazine for men which launches today. Edited by Ed Needham, a former editor of FHM, Maxim and Rolling Stone, the magazine will have a high-quality distribution of 300,000 copies, of which 200,000 are distributed by hand within London, in major UK cities and at prime commuter locations. A further 100,000 copies will be available nationally at carefully selected sports and leisure clubs, gyms, hotels and businesses. Dennis Publishing has invested £3million to the title which is targeted at ABC1 men in the 24-55 age range and across a broad range of life stages. Coach provides practical and inspirational content that will help readers do something to improve their wellbeing. Coachmag.co.uk is a fully responsive website that extends and complements the weekly magazine, providing high-quality video tutorials and practical how-to tips. Categories include fitness, health, people, style and how to, providing a constant stream of new and entertaining content. 

Ed Needham, comments: “Everyone’s health goals, motivations and schedules are as unique as a fingerprint. For many men, the gym is not the ideal place to meet these needs, and sculpting a six-pack isn’t everyone’s objective anyway. Coach delivers what men today really want – plenty of inspiration and motivation to get them started and to keep them at it, with goals that feel achievable, in a package that entertains and fires the imagination.”

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Coach in 'consumer magazines'