American denim and lifestyle brand, True Religion has appointed creative communications agency Exposure as its UK communications partner. The partnership marks a significant chapter in True Religion’s renewed global focus, with Exposure set to lead strategic communications, brand positioning, and UK media relations.

The partnership will see Exposure define and implement a UK strategy to build brand equity, deepen cultural relevance, and drive product visibility. As part of the remit, Exposure will lead on a full-scale communications strategy encompassing PR and media outreach, influencer partnerships, product seeding, and paid media activations aligned to key seasonal launches and collaborations. Exposure will also manage showroom services and day-to-day press office activity, positioning True Religion at the intersection of style, culture, and storytelling.