Delta Galil Industries, the global manufacturer and marketer of branded and private label intimate, activewear, loungewear and denim apparel for men, women and children, has announced the acquisition of the Chantelle Group’s Passionata brand.

The Chantelle Group, a globally recognized pioneer in the world of lingerie, launched Passionata in 1988, and the brand has been a beacon of daring and a celebration of femininity in the lingerie world since. After initially making waves by democratizing fine lingerie in France, the brand reached international prominence by 2000, especially in Germany, while its Passio line became a byword for daily comfort. 

The Passionata brand will be led by Antonio Iandolo, President of Delta Textile France, the Eminence Group’s holding. The brand will be managed by an international team based in France and will benefit from Delta Galil’s state-of-the-art back-office support. The transaction is expected to be finalized in January 2024. To ensure a smooth transition, Chantelle Group will retain the sole licensee rights to manage the brand until July 2024.