Decathlon has announced the acquisition of Bergfreunde, an online retailer specialising in mountain sports, climbing and outdoor equipment. Bergfreunde was founded in Germany in 2006 and has a strong presence in 11 European countries. In addition, Bergfreunde is a European e-commerce platform. With this major investment, Decathlon intends to support Bergfreunde's leadership in the long term as the company continues its development and growth. The partnership will benefit Bergfreunde's expert and passionate customers, partners and teams. Fully in line with Decathlon's development strategy, Bergfreunde represents an opportunity to connect with new customers in the outdoor-premium market segment via a fully digital business model, while strengthening its presence in several major markets in Europe. This investment represents a true partnership between two brands that share the same human values and the same commitment to people and the planet. Upon closing of the transaction, Bergfreunde will remain a stand-alone and independent subsidiary, operating under the Bergfreunde brand and whose current business model will remain unchanged. The management of Bergfreunde will continue in their current positions.