High-street department store Debenhams has announced the relaunch of its Beauty Club Card with a new celebrity face and an improved reward scheme. Alesha Dixon will front the loyalty card annual campaign from the 29 August, when it re- launches in stores nationwide and online.

The Debenhams Beauty Club Reward Card lets customers collect points and earn rewards when they shop beauty, fragrance and beauty electricals in store or online, with three points collected for every £1 spent and a £5 reward is given for every 500 points collected.

New for AW17 is exclusive monthly sampling for members; regular beauty gossip emails packed with tips from Alesha Dixon, beauty news, hot products and exclusives; rewards validity has increased from 6 months to 13 months; while the rewards cap has increased from £15 to £50; and points validity has increased from 12 months to 24 months.