Diamond company De Beers Group has appointed EBPR as its consumer public relations agency in the UK and France supporting its natural diamond marketing efforts.

This partnership reflects the De Beers’s continued focus on supporting natural diamond marketing and with audiences across two key European markets. Working with EBPR, the brand will share its unique story - celebrating the beauty, rarity and enduring value of natural diamonds, while highlighting their remarkable journey from origin to the symbol of life’s most meaningful moments.

As part of this directive, EBPR will support on consumer press relations, VIP and influencer outreach, helping to convey natural diamond stories across traditional media, luxury networks and digital platforms. Through integrated storytelling and thoughtful brand experiences, EBPR will support De Beers’s ongoing commitment to sustainability, responsible business practices and innovation.