BEAUTY | FASHION | LIFESTYLE | MEDIA | INDUSTRY|INSIGHT
Dd's top Substackers in fashion, beauty and lifestyle
Date posted on DIARY directory: Tuesday 21st July 2026
Substack has become one of the most influential platforms in fashion, beauty and lifestyle media, with independent writers building loyal, highly engaged audiences outside of traditional outlets.
Below, Dd rounds up the top Substack voices currently tracked on Dd – all with 10k+ subscribers – ranked by subscriber count, alongside their Instagram following for a fuller picture of their overall reach.
Why it matters:
- Earned media increasingly shapes not just reader trust but AI-driven recommendations too.
- Independent newsletter writers are fast becoming essential voices for PRs to know.
- Dd tracks Substack subscriber counts alongside Instagram followings, giving members a verified, up-to-date view of who's actually moving the needle.
Dd members can see Substack links on profiles in DIARY directory here.
Click on the names below to see their full profiles in Dd.
| Creative | Substack | ||
| 1 | Joanna Goddard
Life advice · USA
|
174K | 300.2K |
| 2 | Leandra Medine Cohen
Fashion · USA
|
154K | 1.2M |
| 3 | Jessica DeFino
Beauty · USA
|
136K | 97.9K |
| 4 | Amy Smilovic
Founder and Creative Director of fashion label Tibi · USA
|
122K | 238K |
| 5 | Emily Schuman
Fashion · USA
|
117K | 584K |
| 6 | Margie Nomura
Food influencer · UK
|
88K | 975.0K |
| 7 | India Knight
Beauty writer · UK
|
85K | N/A |
| 8 | Elizabeth Holmes
Royal fashion · USA
|
79K | 196.7K |
| 9 | Donal Skehan
Food influencer · UK
|
77K | 699.3K |
| 10 | Rebecca Malinsky
Fashion · USA
|
73K | 45.4K |
| 11 | Lucy Williams
Fashion · UK
|
65K | 584.7K |
| 12 | Justice Jackson
Understanding curls · USA
|
51K | 458.3K |
| 13 | Anna Newton
Fashion & beauty · UK
|
49K | 478.9K |
| 14 | Alexandra Stedman
Fashion journalist · UK
|
46K | 487.9K |
| 15 | Laura Reilly
Shopping writer. Founder and Editor-in-Chief of Magasin · USA
|
46K | 43.3K |
| 16 | Kelly Wearstler
Interior designer · USA
|
43K | 2.3M |
| 17 | Laurel Pantin
Fashion & shopping · USA
|
35K | 65.7K |
| 18 | Csaba dalla Zorza
Food writer. · Italy
|
34K | 891.1K |
| 19 | Emilia Petrarca
Fashion · USA
|
32K | 63.4K |
| 20 | Benjamina Ebuehi
Food & baking blogger · UK
|
32K | 240.1K |
| 21 | Toni Bravo
Fashion & beauty · USA
|
32K | 234K |
| 22 | Harling Ross
Fashion and lifestyle · USA
|
31K | 85.5K |
| 23 | Alexandra Dudley
Food stylist · UK
|
29K | 215.2K |
| 24 | Michelle Wong
Beauty · Australia
|
27K | 677.7K |
| 25 | Eleonore Dresch
Travel, fashion, art, architecture, design and culture. · UK
|
27K | 2.1K |
| 26 | Sophie Wyburd
Chef and influencer specialising in fashion · UK
|
27K | 143.2K |
| 27 | Denna Nazem
Travel city guides · USA
|
26K | 42.6K |
| 28 | Delia Cai
Celebrity & culture · USA
|
25K | 11.8K |
| 29 | Jake Woolf
Men's fashion · UK
|
24K | 116.4K |
| 30 | Kate Watson-Smyth
Homes & interiors writer · UK
|
24K | 277.5K |
| 31 | Laura Jackson
Broadcaster · UK
|
20K | 473.7K |
| 32 | Kim France
Fashion and lifestyle for women over 40 · USA
|
18K | 10.7K |
| 33 | Susanna Hawkins
Fashion · UK
|
18K | 1.2M |
| 34 | Emilie Mendham
Homes & interiors. Editor of ROOMS. · UK
|
18K | 2.6K |
| 35 | Biz Sherbert
Fashion · USA
|
18K | 20.6K |
| 36 | Katherine Ormerod
Personal lifestyle · UK
|
16K | 91.7K |
| 37 | Liana Satenstein
Fashion · USA
|
16K | 57.3K |
| 38 | Ilana Torbiner
Fashion · USA
|
16K | 39.2K |
| 39 | Olivia Wayman
Fashion influencer · UK
|
15K | 195.6K |
| 40 | Emma Thatcher
Fashion stylist · UK
|
15K | 147.0K |
| 41 | Manon Lagrève
Chef · UK
|
15K | 710.8K |
| 42 | Jacey Duprie
Style writer & influencer · USA
|
15K | 502.0K |
| 43 | Eleanor Cording-Booth
Interiors editor & consultant · UK
|
14K | 71.2K |
| 44 | Zara Wong
Fashion journalist · Australia
|
14K | 25.5K |
| 45 | Jalil Johnson
Men's fashion. · USA
|
14K | 17.9K |
| 46 | Lungile Mhlanga
Baker and food influencer · UK
|
14K | 185.9K |
| 47 | Heather Hurst
Style · USA
|
14K | 46.5K |
| 48 | Plum Sykes
Fashion. · UK
|
14K | 53.5K |
| 49 | Debora Robertson
Food writer · France
|
13K | 15.6K |
| 50 | Dana Thomas
Fashion · France
|
12K | 19.5K |
| 51 | Estée Lalonde
Lifestyle · UK
|
12K | 628K |
| 52 | Sarah James
Beauty · USA
|
11K | 159K |
| 53 | Abby Arad
Celebrity fashion stylist · USA
|
11K | 147.5K |
| 54 | Victoria Magrath (Inthefrow)
Luxury fashion and beauty · UK
|
11K | 1.2M |
| 55 | Monica De La Villardière
Fashion · France
|
10K | 170.8K |
| 56 | Jill Schildhouse
Travel & lifestyle journalist · USA
|
10K | 15.5K |