Holly Buckley, Director of DIARY directory, and Naomi Denziloe, Director of NED PR, have launched AVATAR INFLUENCE, an AI-powered service for brands and creators. Specialised for agencies and macro-influencers in the beauty industry, it creates license-free Avatar Generated Content (AGC) videos to supplement existing marketing and social output.

Holly said: "In the last six months more people have spoken to me about the challenges of booking and producing video than in the past ten years, the demand for quality content is huge. The industry is increasingly choosing to communicate in video, and not just to consumers: agencies want to pitch in video, brands want to brief in video - everyone wants to test ideas in video.”

AVATAR INFLUENCE combines decades of industry experience and beauty intelligence with a mastery of AI content creation tools, developed in partnership with Benjamin Buckley of THE AGC AGENCY. For brands and agencies, the team produces AI-generated video content that has been briefed and curated, and provides bespoke services for content creators wanting to enhance and scale output.

Brand representatives submit product imagery and a brief, meet with the team and receive content without licensing complexities within 6 days; the process means content is delivered on time, on brief and on budget. Creators simply book a consultation; a discussion with the team will focus on how to integrate AI-tools and knowledge into existing practices, and how needs and ultimate goals can be met.

Naomi added: “The industry will always be driven by brand vision and creator talent. We want to help everyone use AGC in a way that aligns with their goals and serves the industry as a whole. AI is changing every aspect of the beauty business and we’re glad — having worked in it our whole lives — to be among those directing that change.”

Use cases for brands and agencies:

• Application tutorials: clear shots demonstrating how a tool functions and product is applied.
• Packaging focus: clean video assets highlighting packaging and the unboxing experience.
• Educational explanation: detailed multi-cut tutorials, explainers and how-to guides.
• Website & E-commerce assets: micro-video for your website, retailers and other e-marketing.
• Demographic variations: one brief across demographics without having to book multiple shoots.
• Paid Ad testing: versions of a core concept with different messaging, hooks or visual styles.
• Trend-driven shorts: content within days to capitalise on trends before they go stale. 

An avatar is a digital representation of a real or a fictional person, ranging from hyper-realistic to completely abstract. AGC is content presented by or with an avatar — an entire avatar or just its face, hands or voice. In marketing communications fictional avatars cannot present as a real person, so AGC complements rather than replaces User Generated Content.

Benjamin concluded: “You’re seeing the biggest change in marketing communications since social. Most brands can see how AGC will fit into their existing content strategy, most understand the creative and generative power of AI. What’s harder to envision right now is how AGC will become integrated into User Generated Content - we can help brands and creators with that.” 

For more information please visit avatarinfluence.ai.