Global communications agency, DDA has launched a New York office, in addition to its HQs in London and Los Angeles, as it continues to grow the creative and social arms of the business.

Dan Salerno (pictured, left) joins as Senior Director of Strategy & Operations, where he will lead the New York team with help from Consultant, Rachel Effendy (pictured, middle) through her newly launched entity StrawberryWasabi, a consultany specialising in providing unparalleled support to brands and agencies seeking to scale and enhance their creative teams, drive business growth, and upskill their workforce. They will contribute to DDA’s growth on the East Coast as well as internationally. Laura Hernando (pictured, right) also joins the team as Head of Social in London, where she'll be overseeing the Entertainment and Brands (Consumer) social teams.

DDA’s now transatlantic Creative and Social divisions provide world-leading expertise in creative strategy, full-scale shoots, end-to-end content production, influencer marketing, fan-first social campaigns and online community building. Working across two continents, the rapidly expanding team has relationships with an array of leading studios, influencers, FMCG, luxury, and beauty brands.