Global communications agency DDA Global has  announced the following team updates: 

• Founder of luxury brand consultancy BSBP Bethani Stainfield-Bruce (pictured here) has been appointed SVP, Brand Partnerships and Talent Relations, based out of DDA’s London office.
• DDA is also entering into a joint venture with Dubai-based brand publicity heavyweight Sophie Toh to create DDA’s DNA offering across the Middle East, which Toh will oversee as Managing Director.

Led by Julie La’Bassiere, DDA’s Chief Strategy Officer, DNA will tell brand stories by developing bespoke and creative ways to communicate compelling and sustainable campaigns that leverage DDA’s entertainment relationships, maximising opportunities for brands and other partners.

The division includes Laura Fields, now Director of Strategy and Planning, and Sonia Lehal, Director of Brand Social.