TV presenter and fitness enthusiast Davina McCall has been announced by fashion brand F&F as the face of its Activewear range in 2016. Davina has produced one fitness DVD franchise with sales of over 1.8 million. The campaign will be multi-channeled with Davina featured across in-store pos, online, social media, in-house magazine, newsletters to customers and PR, going live this month and throughout summer 2016. The F&F Activewear collections are currently available in over 454 stores in the UK and ROI and online at F-F.com.  

Contact

F&F in 'fashion & accessories'