Food and beverage manufacturer, Danone has appointed Clarion Communications to handle its trade PR.

Clarion has been charged with growing Danone’s presence across the trade media, raising awareness of the business and its brands by communicating to retailers and key decision makers across grocery, impulse and foodservice. Helping in Danone’s overall mission to deliver health through food to as many people as possible, the remit will include category thought leadership, brand support and retailer engagement campaigns across its entire portfolio of dairy and plant-based products, waters, and specialist nutrition.