The Lede Company London has been appointed as the UK communications agency for modern dairy brand ALL THINGS.

Founded by chef Thomas Straker and Toby Hopkinson, ALL THINGS produces butter and cottage cheese, with further products planned. The brand is stocked in Tesco stores nationwide, as well as Ocado, Sainsbury's, Waitrose, Zapp and Planet Organic, with international distribution in the UAE and USA.

The Lede Company London will lead UK PR and communications, including media relations, product seeding, founder profiling, retail support and activations.

"ALL THINGS is exactly the kind of brand we love working with: ambitious, culturally switched-on and unafraid to challenge the status quo," said Lauren Winslade, UK President at The Lede Company London. "Thomas and Toby have taken products people think they know and made them exciting again, with a real point of view on taste, quality and how we eat today. There's a huge opportunity to build on that momentum and make ALL THINGS a name that resonates well beyond the food aisle. We're thrilled to be part of what's next."