Cultural Influence has announced the launch of its PR department, expanding its global reach across the fashion and beauty sectors. Leading the change is Amelia Heard (pictured, here), who has just joined as PR & VIP Manager.

This new division builds on its established VIP, Partnerships & Special Projects department, continuing to connect top-tier talent with leading brands. The agency has been appointed to handle the PR for The Nue Co. and BLUNT Umbrellas, with more in the pipeline. 

Cultural Influence's VIP client roster includes: Sezane, Missoma, Reiss, Me + Em, Antler, Aspinal of London, BLUNT Umbrellas, The Nue Co., Wax London, Ché Studios, Octobré Editions, Nobody’s Child, Hunter, Omnes and Stubble & Co.