Commerce media platform Criteo has released its Holiday 2024 USA and Europe report.

Key takeaways UK:

• Compared to the October 2023 average, online sales surged 289% on Black Friday and 212% on Cyber Monday. Sales on Black Friday were up 5% from 2022.
• During Cyber 6 (Black Friday to 29 November), traffic increased 5% year-on-year, spending rose 1%, and online transactions stayed stable, indicating shoppers were early to secure deals this year.
• Top trending categories were skirts, socks, and holiday ornaments.
• The average time from first visit to purchase during Black Friday was 17 days, compared to 16 days one year ago.
• Mobile sales reached 65%, up from 64% last year.

Key takeaways USA:

• USA consumers waited for Black Friday deals, with sales up 9% on Friday compared to 1% during the first three weeks of November.
• All retail sectors benefited. On Black Friday, online transactions rose across all key verticals: Fashion (+12%), Sporting Goods (+6%), Home Goods (+3%), Department Stores (+12%), and Toys (+11%).
• Compared to October 2023 averages, online sales increased 288% on Black Friday and 258% on Cyber Monday.
• During Cyber 6 (Black Friday to 29 November), traffic was up 9% year-on-year.
• Top trending categories were luggage & bags, apparel & accessories, and home & garden.
• The average time from first visit to purchase remained stable at 18 days.
• In-store purchases for omnichannel retailers grew by 5% year-on-year.

Key takeaways France:

• In France, online transactions increased 7% year-on-year on Black Friday.
• Compared to October 2023, online transactions were up 245%, with spending up 264%.
• During Cyber 6 (Black Friday to 29 November), traffic and spending rose 3% year-on-year.
• Luggage & bags, apparel & accessories, and home & garden were among the top trending categories.
• The average time from first visit to purchase on Black Friday was 17 days, 7% longer than last year.
• Mobile sales increased by 2% year-on-year, reaching 53%.

Key takeaways Germany:

• In Germany, online transactions rose 12% year-on-year on Black Friday.
• Compared to October 2023, transactions increased 226% and spending was up 246%. More sales were recorded on Sunday than on Monday, similar to other European countries.
• During Cyber 6 (Black Friday to 29 November), traffic rose 12%, sales increased 8%, and spending grew 10% year-on-year.
• Luggage & bags, apparel & accessories, and office supplies were among the top trending categories.
• The average time from first visit to purchase during Black Friday was 18 days, 2 days longer than last year.
• Mobile sales increased by 1% year-on-year, reaching 61%.

Click here for the full report.