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site logo BEAUTY | FASHION | LIFESTYLE | INDUSTRY|INSIGHT

Criteo releases Holiday 2024 USA and Europe report

Date posted on DIARY directory: Thursday 26th September 2024

Criteo releases Holiday 2024 USA and Europe report

Commerce media platform Criteo has released its Holiday 2024 USA and Europe report.

Key takeaways UK:

  • Compared to the October 2023 average, online sales surged 289% on Black Friday and 212% on Cyber Monday. Sales on Black Friday were up 5% from 2022.
  • During Cyber 6 (Black Friday to 29 November), traffic increased 5% year-on-year, spending rose 1%, and online transactions stayed stable, indicating shoppers were early to secure deals this year.
  • Top trending categories were skirts, socks, and holiday ornaments.
  • The average time from first visit to purchase during Black Friday was 17 days, compared to 16 days one year ago.
  • Mobile sales reached 65%, up from 64% last year.

Key takeaways USA:

  • USA consumers waited for Black Friday deals, with sales up 9% on Friday compared to 1% during the first three weeks of November.
  • All retail sectors benefited. On Black Friday, online transactions rose across all key verticals: Fashion (+12%), Sporting Goods (+6%), Home Goods (+3%), Department Stores (+12%), and Toys (+11%).
  • Compared to October 2023 averages, online sales increased 288% on Black Friday and 258% on Cyber Monday.
  • During Cyber 6 (Black Friday to 29 November), traffic was up 9% year-on-year.
  • Top trending categories were luggage & bags, apparel & accessories, and home & garden.
  • The average time from first visit to purchase remained stable at 18 days.
  • In-store purchases for omnichannel retailers grew by 5% year-on-year.

Key takeaways France:

  • In France, online transactions increased 7% year-on-year on Black Friday.
  • Compared to October 2023, online transactions were up 245%, with spending up 264%.
  • During Cyber 6 (Black Friday to 29 November), traffic and spending rose 3% year-on-year.
  • Luggage & bags, apparel & accessories, and home & garden were among the top trending categories.
  • The average time from first visit to purchase on Black Friday was 17 days, 7% longer than last year.
  • Mobile sales increased by 2% year-on-year, reaching 53%.

Key takeaways Germany:

  • In Germany, online transactions rose 12% year-on-year on Black Friday.
  • Compared to October 2023, transactions increased 226% and spending was up 246%. More sales were recorded on Sunday than on Monday, similar to other European countries.
  • During Cyber 6 (Black Friday to 29 November), traffic rose 12%, sales increased 8%, and spending grew 10% year-on-year.
  • Luggage & bags, apparel & accessories, and office supplies were among the top trending categories.
  • The average time from first visit to purchase during Black Friday was 18 days, 2 days longer than last year.
  • Mobile sales increased by 1% year-on-year, reaching 61%.

Click here for the full report.

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