CreatorIQ releases top UK and USA beauty and fashion brands in November 2025
Date posted on DIARY directory: Monday 15th December 2025
Influencer marketing platform CreatorIQ has revealed the top UK and USA brands in November, ranked by EMV (Earned Media Value).
Earned Media Value is an influencer marketing metric that’s used to quantify the value of social media content. EMV measures engagement with social media content about a brand that is created by a third party.
Top 10 beauty brands UK:
| Brand | Total EMV | Posts |
|---|---|---|
| L'Oréal Paris | $20.7M | 6.1k Posts |
| Charlotte Tilbury | $17.6M | 6.4k Posts |
| Huda Beauty | $16.3M | 3.9k Posts |
| NYX Professional Makeup | $15.5M | 4.1k Posts |
| YSL (Beauty) | $14.7M | 3.7k Posts |
| Maybelline | $14.5M | 3.7k Posts |
| RHODE Skin | $12.9M | 4.1k Posts |
| MAC | $12.9M | 4.1k Posts |
| NARS | $11.4M | 3.6k Posts |
| Dior (Beauty) | $10.2M | 2.7k Posts |
Top 10 skincare brands UK:
| Brand | Total EMV | Posts |
|---|---|---|
| RHODE Skin (Skincare) | $10M | 3.3k Posts |
| Garnier (Skincare) | $4.7M | 881 Posts |
| Tatcha | $4.3M | 1.2k Posts |
| La Roche-Posay | $4.3M | 1.5k Posts |
| Kiehl's | $4.3M | 1.5k Posts |
| The Ordinary | $4M | 1.4k Posts |
| CeraVe | $3.9M | 1.3k Posts |
| Sol de Janeiro | $3.4M | 1.3k Posts |
| Beauty of Joseon | $3.3M | 925 Posts |
| L'Oréal Paris (Skincare) | $3.1M | 939 Posts |
Top 10 apparel brands UK:
| Brand | Total EMV | Posts |
|---|---|---|
| Zara | $26M | 6.1k Posts |
| H&M | $22.4M | 5.6k Posts |
| Marks & Spencer | $20.6M | 8.4k Posts |
| Primark | $19.3M | 6.1k Posts |
| Adidas | $18M | 5.2k Posts |
| Gymshark | $15.3M | 4.3k Posts |
| Nike | $15.2M | 5.2k Posts |
| White Fox Boutique | $8.4M | 1.8k Posts |
| SHEIN | $8.3M | 5k Posts |
| Ralph Lauren | $7.2M | 2.1k Posts |
Top 10 cosmetics brands USA:
| Brand | Total EMV | Posts |
|---|---|---|
| Huda Beauty | $60.7M | 14.5k Posts |
| MAC | $50M | 15.1k Posts |
| Maybelline | $49M | 17.9k Posts |
| Charlotte Tilbury | $44.3M | 12.5k Posts |
| L'Oréal Paris (Cosmetics) | $40.4M | 9.5k Posts |
| NYX Professional Makeup | $38.1M | 12.7k Posts |
| Makeup by Mario | $36.2M | 10.1k Posts |
| Rare Beauty | $34.9M | 12.3k Posts |
| E.L.F. | $31.6M | 11.6k Posts |
| Anastasia Beverly Hills | $31M | 10.5k Posts |
Top 10 apparel brands USA:
| Brand | Total EMV | Posts |
|---|---|---|
| Fashion Nova | $84.5M | 23.7k Posts |
| Nike | $79.3M | 22.4k Posts |
| Gymshark | $47.3M | 8.4k Posts |
| SHEIN | $42.6M | 17.2k Posts |
| Zara | $40.2M | 13.9k Posts |
| Adidas | $39.9M | 14.4k Posts |
| Ralph Lauren | $39.8M | 12.2k Posts |
| YoungLA | $33M | 5k Posts |
| H&M | $29.2M | 8.9k Posts |
| Lululemon | $29.1M | 10.9k Posts |
For more rankings and regions, visit creatoriq.com.