BEAUTY | FASHION | INDUSTRY|INSIGHT
CreatorIQ releases top UK and USA beauty and fashion brands in May 2026
Date posted on DIARY directory: Tuesday 23rd June 2026
Influencer marketing platform CreatorIQ has revealed the top UK and USA brands in May 2026, ranked by EMV (Earned Media Value).
Earned Media Value is an influencer marketing metric used to quantify the value of social media content. EMV measures engagement with social media content about a brand that is created by a third party.
Top 10 apparel brands UK
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | Zara | $38M | 8.7k |
| 2 | Marks & Spencer | $35M | 11.8k |
| 3 | Adidas | $33.3M | 7.2k |
| 4 | Primark | $30.2M | 8.5k |
| 5 | H&M | $20.5M | 5.3k |
| 6 | Nike | $18.1M | 5.2k |
| 7 | SHEIN | $16.3M | 7.3k |
| 8 | Gymshark | $14.5M | 4.1k |
| 9 | Next | $9.1M | 4.1k |
| 10 | White Fox Boutique | $8.5M | 1.5k |
Top 10 beauty brands UK
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | L’Oréal Paris | $35.2M | 9.2k |
| 2 | Huda Beauty | $35.1M | 7.7k |
| 3 | NYX Professional Makeup | $27.4M | 6.1k |
| 4 | Charlotte Tilbury | $24.2M | 7.5k |
| 5 | MAC | $21.1M | 5.6k |
| 6 | Maybelline | $20.9M | 5.6k |
| 7 | YSL (Beauty) | $17.2M | 3.9k |
| 8 | RHODE Skin | $15.7M | 4k |
| 9 | NARS | $15.7M | 3.9k |
| 10 | Dior (Beauty) | $14M | 3.7k |
Top 10 skincare brands UK
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | MEDICUBE | $10.3M | 4.4k |
| 2 | RHODE Skin | $10M | 2.9k |
| 3 | La Roche-Posay | $7.4M | 2.1k |
| 4 | CeraVe | $6.9M | 2.4k |
| 5 | L’Oréal Paris (Skincare) | $6.2M | 1.3k |
| 6 | Garnier (Skincare) | $4.8M | 1k |
| 7 | Sol de Janeiro | $4.8M | 1.3k |
| 8 | Erborian | $4.5M | 689 |
| 9 | Kiehl’s | $4.2M | 1.2k |
| 10 | Caudalie | $4.1M | 1.5k |
Top 10 apparel brands USA
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | Nike | $93M | 26.3k |
| 2 | Fashion Nova | $64.3M | 18.4k |
| 3 | Adidas | $58.8M | 17k |
| 4 | SHEIN | $55.8M | 19.1k |
| 5 | Zara | $52.3M | 14.8k |
| 6 | Gymshark | $44.5M | 7.3k |
| 7 | Free People | $35.5M | 11.8k |
| 8 | YoungLA | $35.1M | 4.3k |
| 9 | Victoria’s Secret | $32.1M | 5.7k |
| 10 | Crocs | $29.3M | 11.9k |
Top 10 cosmetics brands USA
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | Huda Beauty | $85.5M | 19.7k |
| 2 | NYX Professional Makeup | $63.9M | 16.9k |
| 3 | MAC | $58.7M | 16.2k |
| 4 | Maybelline | $53.6M | 20.4k |
| 5 | Charlotte Tilbury | $52.8M | 12k |
| 6 | L’Oréal Paris (Cosmetics) | $51.9M | 12k |
| 7 | Rare Beauty | $50.5M | 14.8k |
| 8 | E.L.F. | $48.8M | 14.1k |
| 9 | Morphe | $44.1M | 13.9k |
| 10 | Patrick Ta Beauty | $40.5M | 9.4k |
Top 10 skincare brands USA
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | RHODE Skin | $47.8M | 16.2k |
| 2 | MEDICUBE | $34.7M | 17.5k |
| 3 | Summer Fridays | $28.5M | 10.4k |
| 4 | La Roche-Posay | $22.1M | 6.9k |
| 5 | CeraVe | $21.2M | 6.8k |
| 6 | Tatcha | $21.2M | 6.6k |
| 7 | L’Occitane en Provence | $19.6M | 5.3k |
| 8 | Caudalie | $17.7M | 4.4k |
| 9 | Anua | $17.3M | 5.5k |
| 10 | Sol de Janeiro | $15.5M | 6k |
For more information, visit creatoriq.com.