BEAUTY | FASHION | INDUSTRY|INSIGHT
CreatorIQ releases top UK and USA beauty and fashion brands in June 2026
Date posted on DIARY directory: Wednesday 15th July 2026
Influencer marketing platform CreatorIQ has revealed the top UK and USA brands in June 2026, ranked by EMV (Earned Media Value).
Earned Media Value is an influencer marketing metric used to quantify the value of social media content. EMV measures engagement with social media content about a brand that is created by a third party.
Top 10 apparel brands UK
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | Nike | $36.6M | 6.1k |
| 2 | Adidas | $34.5M | 7.4k |
| 3 | Marks & Spencer | $33.4M | 9.7k |
| 4 | Zara | $32M | 7.8k |
| 5 | Primark | $22.7M | 7k |
| 6 | SHEIN | $17.9M | 7.8k |
| 7 | Gymshark | $17.1M | 4.6k |
| 8 | H&M | $16.5M | 4.3k |
| 9 | White Fox Boutique | $10M | 1.8k |
| 10 | Oner Active | $8.3M | 4k |
Top 10 beauty brands UK
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | L’Oréal Paris | $26.6M | 6.7k |
| 2 | Maybelline | $23.4M | 5.9k |
| 3 | Charlotte Tilbury | $22.1M | 7.1k |
| 4 | NYX Professional Makeup | $20.1M | 4.1k |
| 5 | Huda Beauty | $19.3M | 4.7k |
| 6 | RHODE Skin | $19.3M | 5.5k |
| 7 | NARS | $15.7M | 4.3k |
| 8 | MAC | $15.5M | 5.3k |
| 9 | YSL (Beauty) | $14.5M | 3.1k |
| 10 | MEDICUBE | $14.3M | 7k |
Top 10 skincare brands UK
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | MEDICUBE | $14.3M | 7k |
| 2 | RHODE Skin | $12.4M | 4.2k |
| 3 | Erborian | $9M | 1.1k |
| 4 | CeraVe | $8.5M | 2k |
| 5 | La Roche-Posay | $7.2M | 2.1k |
| 6 | Sol de Janeiro | $5.9M | 1.6k |
| 7 | Beauty of Joseon | $5.9M | 1.9k |
| 8 | Tatcha | $5M | 1.4k |
| 9 | Garnier (Skincare) | $4.8M | 1.1k |
| 10 | Kiehl’s | $4.7M | 863 |
Top 10 apparel brands USA
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | Nike | $116.8M | 31.2k |
| 2 | Adidas | $94.6M | 22.6k |
| 3 | SHEIN | $61.4M | 21.6k |
| 4 | Fashion Nova | $61.3M | 17.7k |
| 5 | Gymshark | $49.1M | 8.7k |
| 6 | Zara | $45.9M | 13.6k |
| 7 | Coach | $37.1M | 8.4k |
| 8 | Free People | $33.9M | 11.3k |
| 9 | YoungLA | $32.7M | 4k |
| 10 | Oner Active | $28.5M | 10.3k |
Top 10 cosmetics brands USA
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | Huda Beauty | $58.8M | 13.3k |
| 2 | Maybelline | $57.1M | 21.7k |
| 3 | NYX Professional Makeup | $55.5M | 16.5k |
| 4 | E.L.F. | $55.5M | 16.1k |
| 5 | MAC | $55.4M | 14.4k |
| 6 | RHODE Skin (Cosmetics) | $53.4M | 10.9k |
| 7 | Charlotte Tilbury | $50M | 11.1k |
| 8 | Rare Beauty | $49.2M | 13.3k |
| 9 | Morphe | $48.3M | 16.5k |
| 10 | Kosas | $35.9M | 7.9k |
Top 10 skincare brands USA
| Rank | Brand | Total EMV | Posts |
|---|---|---|---|
| 1 | RHODE Skin (Skincare) | $77.8M | 23.9k |
| 2 | MEDICUBE | $47.2M | 27.2k |
| 3 | Anua | $27.8M | 6.7k |
| 4 | Summer Fridays | $25.3M | 10k |
| 5 | CeraVe | $24.8M | 5.7k |
| 6 | La Roche-Posay | $20.2M | 5.9k |
| 7 | Tatcha | $18.6M | 5.6k |
| 8 | Sol de Janeiro | $15.4M | 5k |
| 9 | L’Occitane en Provence | $15.4M | 5k |
| 10 | Caudalie | $14.7M | 3.7k |
For more information, visit creatoriq.com.