FASHION | INDUSTRY|INSIGHT
CreatorIQ releases top UK and USA beauty and fashion brands in January 2026
Date posted on DIARY directory: Monday 23rd February 2026
Influencer marketing platform CreatorIQ has revealed the top UK and USA brands in January 2026, ranked by EMV (Earned Media Value).
Earned Media Value is an influencer marketing metric that’s used to quantify the value of social media content. EMV measures engagement with social media content about a brand that is created by a third party.
Top 10 beauty brands UK:
| Brand | Total EMV | Posts |
|---|---|---|
| L'Oréal Paris | $40.2M | 10.2k Posts |
| Huda Beauty | $30.1M | 5.8k Posts |
| Charlotte Tilbury | $22.7M | 7.7k Posts |
| NYX Professional Makeup | $20.9M | 5.8k Posts |
| Maybelline | $19.7M | 5.6k Posts |
| MAC | $18.4M | 5.1k Posts |
| YSL (Beauty) | $18M | 5.3k Posts |
| Dior (Beauty) | $15.2M | 3.5k Posts |
| NARS | $13.6M | 4.4k Posts |
| Armani (Beauty) | $13.2M | 3k Posts |
Top 10 skincare brands UK:
| Brand | Total EMV | Posts |
|---|---|---|
| RHODE Skin (Skincare) | $8.9M | 2.9k Posts |
| L'Oréal Paris (Skincare) | $8M | 1.5k Posts |
| MEDICUBE | $6.2M | 3k Posts |
| Kiehl's | $5.9M | 2.3k Posts |
| Beauty of Joseon | $5.8M | 1.7k Posts |
| CeraVe | $5.2M | 1.9k Posts |
| La Roche-Posay | $4.8M | 1.9k Posts |
| The Ordinary | $4.6M | 1.4k Posts |
| Tatcha | $4.3M | 1.4k Posts |
| Laneige | $3.8M | 1.3k Posts |
Top 10 apparel brands UK:
| Brand | Total EMV | Posts |
|---|---|---|
| Primark | $30.7M | 8.3k Posts |
| Marks & Spencer | $30.7M | 10.1k Posts |
| Zara | $30.3M | 7.4k Posts |
| Adidas | $27.4M | 6.7k Posts |
| Gymshark | $18.7M | 6.1k Posts |
| Nike | $17.8M | 5.2k Posts |
| H&M | $15.3M | 4.9k Posts |
| Oner Active | $10.6M | 4.8k Posts |
| SHEIN | $9.9M | 4.6k Posts |
| UNIQLO | $8.5M | 2k Posts |
Top 10 cosmetics brands USA:
| Brand | Total EMV | Posts |
|---|---|---|
| Huda Beauty | $88M | 17.3k Posts |
| MAC | $61.7M | 16.9k Posts |
| NYX Professional Makeup | $59.3M | 16.6k Posts |
| L'Oréal Paris (Cosmetics) | $58.3M | 13.9k Posts |
| Maybelline | $54.3M | 17.1k Posts |
| Rare Beauty | $52.7M | 15.4k Posts |
| Charlotte Tilbury | $51.2M | 12.7k Posts |
| E.L.F. | $48.9M | 15.8k Posts |
| Makeup by Mario | $40.5M | 9.7k Posts |
| Morphe | $40.3M | 13.3k Posts |
Top 10 skincare brands USA:
| Brand | Total EMV | Posts |
|---|---|---|
| RHODE Skin (Skincare) | $45.5M | 14.6k Posts |
| MEDICUBE | $31.4M | 14.9k Posts |
| Summer Fridays | $22.9M | 9.3k Posts |
| La Roche-Posay | $19.2M | 5.3k Posts |
| Tatcha | $18.5M | 5.8k Posts |
| Laneige | $18.4M | 6k Posts |
| L'Occitane en Provence | $18.3M | 5.8k Posts |
| CeraVe | $18M | 4.6k Posts |
| Glow Recipe | $16.6M | 6.4k Posts |
| Caudalie | $16.4M | 4k Posts |
Top 10 luxury fashion brands USA:
| Brand | Total EMV | Posts |
|---|---|---|
| Chanel (Fashion) | $54M | 11.4k Posts |
| Louis Vuitton (Fashion) | $45.6M | 9.3k Posts |
| Dior (Fashion) | $44.9M | 9.9k Posts |
| Saint Laurent (YSL) (Fashion) | $31M | 6.2k Posts |
| Valentino (Fashion) | $26.1M | 6.1k Posts |
| Rolex | $26M | 4.7k Posts |
| Gucci (Fashion) | $21.1M | 5.6k Posts |
| Prada (Fashion) | $18.6M | 2.5k Posts |
| Schiaparelli | $17.9M | 2.9k Posts |
| Hermès (Fashion) | $17.8M | 4.7k Posts |
For more rankings and regions, visit creatoriq.com.