Creator commerce platform LTK has announced an all-new consumer app that expands beyond shopping to deliver a video-first experience.

With the new LTK app, users can control their feed with the ability to discover creators by interests and location and, for the first time, can see and connect with friends on LTK. For creators, LTK is introducing new content editing tools in the LTK creator app, designed for a more seamless experience.

• The creator economy is expanding faster than ever and is expected to be worth £395B by 2027.
• Creators have become the trusted source for entertainment, trends and products that shape consumer behaviour.
• 91% of Gen Z and 78% of millennials turn to their favourite creators to see what’s trending.
• As creator spaces evolve, social media platforms are adopting interest-based algorithms, leaving 74% of consumers feeling that social media is no longer social. But, connection and community is what they want the most.

Watch and discover creators near you

• Users can watch and enjoy content from the creators they love and follow based on location and interest. Plus, since LTK posts no longer require product tags, LTK is now a place for all creator content, not just shoppable moments.
• Users will be able to directly control their feed by filtering what content they want to watch, ranging from fashion and beauty to travel, adventure, fitness, and more.
• Unlike traditional algorithm-driven experiences, LTK’s Watch Tab and Home Tab are shaped by users, giving them control to curate and keep up with their favourite creators' recent posts.
• On the Home Tab, users can click to scroll through content only from the creators they follow, click into dedicated creator profiles to watch their channel or access Daily Drops - the easy and quick way to view the latest video content published in the last 24 hours from the creators they follow.

Introduce yourself

• The new Profile Tab is a centralised place to manage all things “you”.
• Users will be able to personalise their profile with their name and image, so creators can get to know them, as well as easily see, manage and shop their favourite posts, products, and creators  - all in one place.
• Soon, users will be able to add friends on LTK to see who they follow and stay connected.

The Activity Tab

• The new Activity Tab is the go-to place for the latest updates and messages from creators, products, and brands.
• With chat, users will be able to see messages from creators they follow and be able to directly engage with reactions.
• They will also see updates on the latest posts, products they’ve favourited like price drops and sales from brands.

The editing suite in the LTK creator app

LTK is evolving the creator app to give LTK creators more creative freedom, and with the new editing suite, content creation has never been more seamless. The built-in and free editing suite will offer new creative tools including:

• Video editing: easily editing videos by splicing, trimming, and more.
• Text overlay: adding custom text to highlight key info.
• Filters: setting the perfect vibe for photos and videos with filters and effects.
• Stickers: making the content more fun and personal with stickers that add some flair.
• Voiceover: recording and adding own custom voiceover.
• Music: soon, adding custom music to own videos for more engaging content.

Download or update to the new LTK consumer app in the App Store. 

For more information, visit company.shopltk.com.