That Lot, a creative social agency, has appointed Chelsea Gray as Influencer Director. In her new role, she will lead talent-driven initiatives across the agency’s existing accounts including Adobe and Greggs, while spearheading the expansion of its broader influencer strategy. This appointment comes in response to the growing prevalence of the creator economy and subsequent demand for social influencer campaigns. That Lot is part of The Weber Shandwick Collective (TWSC).

Chelsea joins That Lot from Ketchum, where she served as an Influencer Strategist. In her new role, she will lead the development of That Lot’s influencer proposition, working alongside senior management to achieve key objectives. This includes creating a go-to-market strategy for the influencer product and ensuring the department's commercial accountability and growth.