Gallery Media Group, the digital media group behind PureWow, has acquired luxury fashion, beauty, and lifestyle online title Coveteur and has appointed Faith Xue as Editor-In-Chief. In this new era, Coveteur will be expanding its coverage of fashion, beauty and lifestyle through a highly-intimate lens, and continuing to redefine what luxury looks like and how it evolves.

Faith joins the team from her previous role as Executive Beauty Director at Bustle Digital Group, where she shaped beauty narratives for Bustle, The Zoe Report, and NYLON, championing inclusive and identity-driven content.

The full team will be announced in due course.