Date Posted: Tuesday 19th November 2019
Coty has announced that it has entered into a long-term strategic partnership with Kylie Jenner. The partnership will build and further develop Kylie's existing beauty business into a global powerhouse brand. It will set and lead the strategic direction of the partnership, focusing on global expansion and entry, into new beauty categories.
Kylie and her team will continue to lead all creative efforts in terms of product and communications initiatives. Under the terms of the agreement, Coty will acquire a 51% ownership in the partnership for $600M.
Kylie Jenner said: “I’m excited to partner with Coty to continue to reach even more fans of Kylie Cosmetics and Kylie Skin around the world."
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