Cosmopolitan UK has announced it has brought back CosmoGIRL in multi-platform partnership with Universal Pictures International UK & Eire Limited and Nintendo and Illumination’s The Super Mario Galaxy Movie, spaning bespoke print, experiential and social-first content.

The campaign sees the return of CosmoGIRL for the first time in almost 20 years. Fronted by beloved Super Mario character Rosalina, the limited-edition magazine was distributed at shopping centres including Westfield Stratford, the Trafford Centre in Manchester and the Metrocentre in Gateshead on 30 March, as well as across high streets in Birmingham, Leeds and Manchester on 31 March.

The collector’s issue features an exclusive interview with Oscar-winning actor Brie Larson, who voices Rosalina, plus an in-depth guide to the film alongside horoscopes and nostalgia-fuelled Cosmo flowcharts. Cosmopolitan also brought Club Cosmo members together for an exclusive screening of the film at The Cinema at Selfridges on 31 March. 

Natasha Banjo, Portfolio Director of Cosmopolitan UK, said: “Cosmopolitan is a feminist firebrand with a highly engaged community and the cultural authority to shape conversation. Partnering with Universal Pictures International UK & Eire Limited on Nintendo and Illumination’s The Super Mario Galaxy Movie brings together this global blockbuster film series with Cosmo’s ability to connect with young women at scale. With the return of 90s icon CosmoGIRL, alongside an exclusive member-only event and social-first content, we’re tapping into the franchise’s nostalgia while reimagining it for a new generation.”

Nintendo and Illumination’s The Super Mario Galaxy Movie was released in cinemas on 1 April.