Beauty comparison platform, Cosmetify has released its annual Beauty Index for 2024.

Hottest Beauty Brands - ranked after collecting and using data centred around Instagram followers, Instagram engagement, Instagram mentions, Google searches and change in searches.

• Sol De Janeiro
• Charlotte Tilbury
• Fenty Beauty
• Drunk Elephant
• Rhode
• Dior Beauty
• ELF Cosmetics
• Glossier
• Laneige
• Bubble Skincare

The Most Searched-For Brands - by analysing the brand’s social media following and its annual Google search volume, Cosmetify has uncovered the top 5 beauty brands.

• La Roche Posay
• CeraVe
• Sol de Janeiro
• Charlotte Tilbury
• The Ordinary

The Most Powerful Beauty Influencers - Cosmetify analysed statistics such as follower count on YouTube and Instagram, and potential income from sponsored posts.

• James Charles
• Mari Maria
• Bretman Rock

Rising Stars of Beauty - beauty brands which have seen the biggest surge in interest over the past year.

• Phlur 400% increase
• Rhode 232% increase
• Summer Fridays 173% increase

The Beauty Brands Losing Popularity - beauty brands experiencing the biggest declines in interest over the past year.

• Nudestix - 33% decrease
• Olaplex - 66.64% decrease
• Pink Honey - 18% decrease

Biggest Social Following - the beauty brands with the biggest social media followings on Instagram and TikTok.

Most followed:

• Huda Beauty 64.4m Combined IG & TikTok followers
• MAC Cosmetics 25.2m Combined IG & TikTok followers
• Fenty Beauty 16.0m Combined IG & TikTok followers

Best engagement:

• Juliette Has A Gun 59.68%
• e.l.f. Cosmetics 5.11%
• Lancôme 5.04%

Spotlight on K-beauty - searches for ‘Korean beauty’ have increased by 53% year-on-year; ‘Korean skincare’ searches are also up 83% year-on-year.

• Laneige
• Beauty of Joseon
• Cosrx
• Anua
• Missha

Cosmetify’s Most Popular K-beauty Products - top 10 most popular K-Beauty products.

• Eqqualberry Daily Peeling Swimming Pool Toner
• CosRx Advanced Snail 96 Mucin Power Essence 
• Innisfree Dewy Glow Jelly Cream With Jeju Cherry Blossom
• Laneige Lip Sleeping Mask
• Laneige Neo Essential Blurring Finish Powder
• CosRx Advanced Snail 92 All In One Cream
• Mediheal Retinol Collagen Lifting Pad
• CosRx Aloe Soothing Sun Cream SPF 50
• ANUA Peach 70% Niacinamide Serum
• CosRx Hydrium Green Tea Aqua Soothing Gel Cream

Cosmetify’s Hottest Beauty Products 2024 - the most sought-after beauty products that Cosmetify users have been actively searching for throughout the course of 2024.

• The Ordinary Niacinamide 10% + Zinc 1%
• Olaplex No.3 Hair Perfector
• Ecoco Eco Styler Olive Oil Styling Gel
• Answr At-home Keratin Treatment
• Pura Collagen Glow+ Advanced Collagen PLUS Formula
• ELEMIS Pro-Collagen Cleansing Balm
• Medik8 Advanced Night Restore
• Clarins Hand & Nail Treatment Cream
• ARIANA GRANDE Thank U Next Eau De Parfum
• Murad Hydrating AHA/BHA Exfoliating Cleanser

For the full report, visit cosmetify.com.