ANM Comms has been appointed to manage the UK PR and communications for Sapphire Dust, a new doctor-led, luxury cosmeceutical skincare brand that launches today exclusively at Harrods.

Founded by Harley Street-based aesthetic physician, Dr Dayal Mukherjee, Sapphire Dust harnesses the concept of ‘skin activation’ with the Skin Activator, formulated with sapphire microparticles and fruit-derived enzymes, in a patented treatment that brings together a new generation of sophisticated exfoliation and accelerated cell renewal, clinically proven to deliver smoother, more radiant skin.

The Sapphire Dust launch collection also includes the Illuminating Serum and Time Control Cream, containing a unique combination of peptides, hyaluronic acid and other actives to nourish, hydrate and restore.