Alexandra F has announced the launch of AFRG Club (AF's Retail Guide), a consumer retail and cybersecurity blog and membership club. The weekly blog hosts useful and important trend reports and insights in addition to highlighting the dynamic landscape of the retail industry, from fashion and e-commerce to luxury and beauty multimedia from a research and cyber security lens.

Alexandra's expertise and wealth of knowledge in consumer technology make her an authority in the field, where she connects the dots between digital fashion, beauty, and the retail trends of today's consumers. The blog will feature everything from exactly how retailers will be using 'digital influencers' in the future, how cyber scams will evolve, trends and progress with the metaverse, and other interesting ways tech is being used across the fashion and wider retailer world, both domestically and worldwide.