Publisher Condé Nast (USA) has announced it will be launching VETTE, a new shopping platform for creator-led storefronts, in early 2026, under the leadership of Lisa Aiken, Executive Fashion Director, Vogue and Senior Vice President of Commerce at Condé Nast. 

With the power of Condé Nast’s cultural authority, global brand relationships, and AI-driven technology, creators can fully own their audience, their voice, and their business. VETTE gives them the capabilities to build their own e-commerce sites using a marketplace model, meaning customers will shop the creators’ sites directly, and brands will drop ship orders. As the fashion retail and e-commerce landscape undergoes significant change, VETTE will provide global brands and designers with new, trusted distribution channels to grow their DTC business, reach new customers and scale creator partnerships.

Lisa Aiken, comments: “Our vision is to reshape how people shop by uniting trusted voices, top-tier global brands, and AI-powered creator tools into one seamless, content-driven marketplace platform. VETTE is a new eco-system: creators owning their businesses, brands finding powerful new growth channels, and shoppers discovering products through the cultural voices they trust. I believe this is the future of commerce – where influence, distribution and community come together in one place.”