Community-driven agency, LOOP, has launched. The agency bridges the gap between brands, independent communities and publishers by crafting impactful and authentic campaigns across social media and beyond.

LOOP is dedicated to shifting the focus back to organic performance, ensuring inclusive and representative brand activations that harness the scale of major media while leveraging the power of community virality. The agency is committed to driving real positive change in the media industry by giving 8% of its profits back to the communities.