Premier, a leading consultancy for entertainment, arts and culture, has announced the launch of Premier Talent and Influence, a dedicated division designed to connect celebrities, influencers and creators with Premier’s clients across entertainment, arts, culture and sport. This new offering marks the next evolution of Premier’s integrated communications strategy, delivering consistency, expertise and innovation to all talent and creator-led activity across the agency.

Heading up the division is Gem Anderson, appointed as Director of Talent and Influence. A highly respected industry figure, Gem brings nearly two decades of experience spanning London, New York and Los Angeles, with a proven track record in talent management, personal publicity, events and global commercial partnership.