FUTURE BRAND THINKING is a newly launched international communications agency, operating with a firm focus on inclusion, diversity and driving change. The agency will specialise in the representation of beauty, wellbeing, and lifestyle brands owned by People of Colour, as well as luxury, contemporary ethical and sustainable fashion. Founded by Michelle Agyeman-Coley, former Associate Director at B2B Media, the new agency is based across London and Amsterdam.

Michelle will be working alongside Beauty PR Partner, Jenny Chu, who has over 15 years of experience with some of the biggest names in beauty, and Benelux PR Partner, Gwen Klous. Gwen previously founded Image PR and has led PR and influencer marketing campaigns in the Benelux; she is interested in the environment whilst Jenny wants to hear about sustainable products.