Mary Killingworth, the founder and Managing Director of creative communications agency Brandnation, has sold her majority stake in the business to an Employee Ownership Trust (EOT). The newly formed EOT will gain a controlling stake of 75%. The remaining 25% stake will be retained by Mary Killingworth, alongside minority stakeholders Deputy Managing Director Eva Ringwood, and Creative Director Joe Murgatroyd.

Under the new ownership model, Killingworth, Ringwood and Murgatroyd will continue to guide the agency's strategic vision in collaboration with newly appointed EOT employee representatives and an independent trustee.

The move follows the agency's recent recruitment of industry veteran Andrew Bloch as a Non-Executive Director, to support the executive leadership team in delivering future growth across PR, influencer marketing, digital and social media.