Consumer agency KNOWN has merged with communications agency The COLLECTIVE. Jasmine has joined forces with two long-time industry peers: Lotte Newland and Jessica Little, founders of beauty, fragrance, health and wellness agency The COLLECTIVE, which they launched three years ago following successful tenures at leading agencies. 

The leadership team, including Jasmine, Lotte, Jess and Creative Director Dan Rowland is now focused on accelerating KNOWN’s next chapter, supporting leading beauty, aesthetics and consumer brands, expanding its creative division and unveiling its new identity this month.

Founded by Jasmine Wicks-Stephens in 2017, KNOWN is relaunching as “the consumer agency that knows what brands need.”