Wizard Publicity has been appointed by Color Me to launch the first sonic make-up applicator – the only tool needed for longer-wearing foundation and powder founded on the vision of Eric Jimenez. The patented disposable sponge taps liquid and powder foundations, BB and CC creams on to the skin at a rate of 15,000 taps per minute, mimicking the rapid finger tapping make-up artists use to create perfection blurring fine lines and pores. The toll will be launching in April exclusively at Selfridges in-store and online .

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Color Me's press office in 'PR consultancies'