Inspired by traditional Irish seaweed remedies, new beauty brand OMALY has launched with a range of collagen-boosting skincare products that stimulate the skin's natural collagen production through marine-rich formulations.

Ireland's Atlantic seaweed contains uniquely high concentrates of collagen-supporting compounds, including Vitamin C, silica and marine minerals. OMALY's formulations capture the healing powers of the Irish West Coast's seaweed, hand-harvested during the full moon - a ritual believed to protect the integrity of the seaweed's bioactive compounds. Early consumer trials have shown results across a spectrum of skin concerns, from acne and sensitivity to hormonal ageing, as well as improved firmness, elasticity, and radiance. The range has also received GenM's prestigious MTick - the world's first recognisable menopause-friendly accreditation - recognising OMALY's effectiveness on mature skin and collagen decline.

Alongside founder Ann-Marie O’Shea, the team behind OMALY includes Julian Kynaston, founder of cult beauty brand Illamasqua, in his first foray back into the beauty world since moving on from Illamasqua. Both are available for interview.