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FASHION

Coco de Mer completes sale of business

Date Posted: Friday 16th June 2017

International lingerie brand Coco de Mer has announced that it has completed the sale of the business in an MBO led by its Managing Director, Lucy Litwack and backed by international institutional investors.

London-based Coco de Mer has a market leading position in luxury lingerie and erotica in a well established and growing international market. The Coco de Mer business currently operates online and from its London boutique in the heart of Covent Garden where its international clientele find the finest lingerie and erotica to inspire exploration, excitement and enjoyment. Last year Coco de Mer launched its lingerie through UK wholesale channels including Selfridges and Harrods.

The MBO from former owner Lovehoney Group is led by Coco de Mer’s Managing Director, Lucy Litwack who has a wealth of experience with 17 years spent in the lingerie and luxury retail world including six years at Victoria’s Secret in the US as well as director positions at La Perla, New Zealand based lingerie business Bendon and her own intimate apparel consultancy business. In addition, Lucy developed and launched David Beckham’s Bodywear range globally through H&M.

Commenting, Lucy Litwack, CEO of Coco de Mer, said: “The MBO and new funds provide us with a strong platform and supports our strategy to grow the business internationally at the luxury end of the market where Coco de Mer is already well positioned and has a very strong customer base. There are many more opportunities for Coco de Mer as we continue to develop new channels of business across a number of territories. I look forward to collaborating with new partners in the worlds of art, design and fashion.”

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Coco de Mer in 'fashion & accessories'



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