US luxury group Coach has named Selena Gomez as its new face in a wide-ranging collaboration that will first see the actress and singer front its Autumn 17 campaign. Gomez will also work with the brand’s British executive creative director Stuart Vevers on a “special design project” and will partner with the Coach Foundation in its support of Step Up, a US organization dedicated to the empowerment of teen girls from under-resourced communities.

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Coach in 'in-house PR'