Global womenswear and lifestyle brand Club L London has announced the appointment of Daniel Lorenson as its new Chief Marketing Officer (CMO). Dan has been a key figure in the brand’s evolution since 2018, initially collaborating as the Founder of boutique marketing agency ‘Flying People’. His agency secured Club L London as its first client and played a pivotal role in supporting the brand’s direct-to-consumer launch, where Dan’s expertise was integral to its early success.

As CMO, Daniel is dedicated to furthering Club L London’s growth strategy, with a focus on profitability and long-term success. Reporting directly to CEO Katie Randev, he will play a key role in shaping and executing marketing initiatives that align with the company’s overarching vision and objectives